Visual bible template for AI fashion photos and video
Fields and an example rule to document casting, lighting, formats, references and approval owners in a visual bible.
DELFI ·
visual bible brandai fashion photosai fashion videosvisual identityfashion stylingpremium catalogbrand consistencydelfiai virtual talent
Cover image: production by DELFI for Liverpool.
Use this template to document an agreed visual direction. Fill in the fields with authorized references, approved examples and an owner. It serves as a versioned working record for production and review.
What it should include
- model identity or allowed casting logic
- acting and expression level
- accepted styling and forbidden styling
- backgrounds, light, and camera distance
- crops for PDP, PLP, social, and video
- treatment of color, texture, and fine detail
- approved examples and discarded examples
The trick is to lock constants and keep only the right variables flexible. You do not need to freeze everything. Freeze what supports brand recognition and allow movement where freshness adds value. That logic also helps ecommerce, marketing, and product work from the same system instead of clashing in review.
DELFI makes excellent use of a visual bible because its platform and service are built to produce on-brand content at scale. The brand shares lineaments, garments, and references, and DELFI translates that into a much simpler production flow. Because the system is trained on fabrics, fit, and style, the visual bible does not stay at the level of intention. It turns into execution. If you want a brand to be recognizable across a catalog production, it first has to learn how to describe itself clearly.
A complete visual rule
- Fixed rule:
- Permitted variation:
- Authorized reference:
- Approved example:
- Rejected example and reason:
- Validation owner and version:
A collection-specific exception should not automatically rewrite the whole system.
To establish the criteria before filling in the fields, read Brand visual bible: how to define rules for AI photos and video.
Continue reading
- Visual Consistency Across Collections: Which Variables to Lock in Fashion
- How to prepare a brief for an AI fashion campaign
Your next collection
DELFI’s visual bible translates virtual talent into pose, styling and framing decisions. Its purpose is brand identity and commercial clarity, not simply producing similar images.
What product do you want to promote, and what does its shopper need to see? Use that answer to agree the talent, usage and production scope.