How to migrate from traditional shoots to DELFI without breaking the catalogue

Cover image: production by DELFI for Topper.

Moving from traditional shoots to AI production does not require abandoning the entire operation at once. A useful transition identifies what can be delegated, what should remain and how to protect the launch while validating a new workflow.

CONCIERGE or CO-MANAGED: who prepares the collection

CONCIERGE is DELFI's turnkey service: we collect garments, digitize them and manage the process from start to finish. It suits brands that want to delegate the operation of a large collection; logistics coverage is confirmed by location.

In CO-MANAGED, we train your team to photograph each garment following DELFI's guide, upload it to the platform and build looks. Your team selects models, poses and settings from the available options. DELFI reviews preproduction: if issues are found, it explains what to correct; your team adjusts and DELFI revalidates before authorizing and running production.

This review catches errors before they multiply across the collection, reducing rework, costs and delays. CO-MANAGED works remotely, including in Argentina, Colombia, Mexico and Chile. Quotes depend on the mode and collection; for photography, you pay for approved photos, not generated ones.

Compare CONCIERGE and CO-MANAGED

Separate uses, not just technologies

Catalog photos, campaigns with a real person and physical fit tests solve different needs. Visual production does not automatically replace measurements, product tests or image-use permissions.

Use current catalog references

Select representative garments, including difficult ones. Record lighting, model, styling, background and fixed attributes. DELFI works from 50 SKUs; an internal review sample is distinct from contracted commercial scope.

Assess before expanding

Compare approved files, product fidelity, observed timelines and team hours. Document errors and changes of criteria. A first-draft date is not a finished-catalog date.

Preserve launch coverage

Define who covers unresolved products and which photographs need another modality. Expand when the brand can review against clear criteria and publish without rebuilding the delivery.

DELFI coordinates garments, direction and human review with virtual models or authorized human digital versions. The brand retains identity and approval decisions. The goal is a verifiable transition, not replacing shoots where they still add necessary value.

Transition plan

• Category and current production:
• What can be delegated:
• What still needs a shoot or physical test:
• Comparison reference:
• Owner and condition to expand:
• Backup coverage for a missing asset:

Do not leave a launch without images while assessing the new workflow.

Continue reading

• How to choose 50 SKUs for your first AI photo production
• AI fashion photos: fully managed agency, software or in-house team?

Your next collection

Moving to DELFI means choosing virtual talent and a sales-oriented production process. Keep effective brand identity and separate image effects from changes in price or stock.

What product do you want to promote, and what does its shopper need to see? Use that answer to agree the talent, usage and production scope.