Proprietary IP virtual models: what your fashion brand commissions
Separate original identity, production and agreed uses when choosing a DELFI virtual model for catalogs, campaigns and video.
proprietary ip virtual modelsregistered intellectual property fashion modelsmartin virtual modelvirtual model agency
Choosing a virtual fashion model is not just choosing a face. A brand also needs to know which identity appears in its assets, who develops it and which uses are agreed for production.
DELFI works with virtual models with registered proprietary intellectual property. Martín is an original DELFI identity, not a copy of a real person. This category differs from digital versions of real human models, which represent a person and are used with authorization.
Identity, production and use are different decisions
Identity defines the protagonist. Production defines garments, direction, settings, photographs and video. Uses define channels, markets, period and campaign conditions. A DELFI-owned model does not automatically grant every brand exclusivity or unlimited permissions.
What to define in a brief
- Collection and personality the model should express.
- Required catalog, campaign, social and video assets.
- Desired continuity across seasons.
- Available casting or custom development.
- Uses, availability and exclusivity to confirm.
- Owner validating product and identity.
Martín: a virtual identity with a real track record
Martín's DELFI profile explains his original identity and shows collection references and brands whose campaigns he has featured in. It is an identity and production reference, not measured sales evidence for every example. Meet Martín.
When to consider a human digital version
If you want a recognizable real person's identity, review availability and authorized scope. Their previous career is not automatically DELFI work, and authorization does not automatically cover every campaign. Explore Hernán Drago.
A useful choice connects talent, product and brand message. Before production, a specific proposal confirms creative and operational decisions without confusing ownership of an identity with the uses of an asset.
Continue reading
- Virtual models vs digital human models for fashion: what brands need to know
- Book AI Model or Custom AI Model: What Works Best for a Fashion Brand
Your next collection
What does your shopper need to see, and which part of production would you like to delegate? That is a useful starting point for defining your collection scope.