CONCEPT & DIRECTION
A visual idea for a launch, collection or content calendar.
CONCEPT / DIRECTION / PRODUCTION
FASHION CAMPAIGNS. EDITORIAL PRODUCTION. WITH AI.
From physical garments to a campaign with a distinct identity. DELFI brings together art direction, styling, AI virtual models and human quality control to produce fashion images and videos with one team.
PAY FOR APPROVED PHOTOS, NOT GENERATED PHOTOS
THE SHORT ANSWER / THE PROCESS
HOW DO YOU PRODUCE A FASHION CAMPAIGN WITH AI?
An AI editorial campaign starts with the brand concept, collection and intended content uses. Virtual models, styling, settings and visual direction follow. DELFI coordinates garments, production and human review through delivery of the agreed final assets.
- 01DEFINE CONCEPT AND USES
- 02SELECT GARMENTS AND LOOKS
- 03AGREE ON ART DIRECTION
- 04PRODUCE AND VALIDATE
- 05DELIVER THE CAMPAIGN
A VISUAL WORLD FOR YOUR COLLECTION
FASHION THAT TELLS A STORY.
Settings, styling and virtual models serve the brand. Editorial direction supports the garments and connects the campaign’s assets through one shared visual approach.
WHAT YOUR TEAM RECEIVES
THE FINISHED WORK. NOT ANOTHER TOOL.
A team that manages the whole production, from physical garments to final files. No prompting or editing tools for your team to operate.
STYLING & SETTINGS
Looks, AI virtual models and visual context defined around your brand identity.
PHOTOS & VIDEO
Images and videos within the agreed scope for campaigns, lookbooks, social channels and ecommerce.
EDITING & QUALITY CONTROL
Human review and brand validation before final asset delivery.
FULLY MANAGED PRODUCTION
YOUR PRODUCT. OUR PROCESS.
DELFI coordinates garments, visual direction, AI production and human quality control. Your team keeps control of brand decisions and final approval.
01 / PRODUCT INTAKE
IT STARTS WITH THE REAL GARMENT.
We arrange pickup, receipt or shipping depending on your location. Each SKU and its references guide how we represent the actual fabric, color, fit and finishing.
02 / PRODUCTION + DELIVERY
WE PRODUCE. YOU REVIEW. YOU PUBLISH.
We agree on visual direction, produce with AI and review each result. Your feedback guides revisions, and final files are delivered by SKU.
THE GARMENT STAYS AT THE CENTER
AI WITH A FASHION EYE.
The image should explain the product and reflect your brand identity. Human review is part of the process, not an optional extra.
FABRIC & DETAIL
Texture, color and finishing are checked against the physical garment.
FIT & SILHOUETTE
Drape, proportions and styling should help shoppers understand the product.
BRAND CONSISTENCY
Visual direction and accumulated feedback help the catalog feel like one collection.
START WITH A DEFINED BATCH
SKUS TO VALIDATE THE DIRECTION.
A pilot of 50 SKUs helps validate the concept, visual direction and workflow before extending it to the full collection or launch.
- 50 SKUs
- VISUAL DIRECTION
- AI PRODUCTION
- HUMAN QUALITY CONTROL
- FILES ORGANIZED BY SKU
The number of assets and final formats are agreed as part of the project scope.
PAY FOR APPROVED PHOTOS, NOT GENERATED PHOTOS
CLEAR ANSWERS
FREQUENTLY ASKED QUESTIONS
What does AI fashion editorial production include?
Depending on the agreed scope, it can include concept, art direction, styling, virtual model and setting selection, photo and video production, editing and human quality control.
Do you work with the collection’s real garments?
Yes. DELFI starts with physical garments to understand fabric, fit and detail. The editorial concept is developed around the collection and brand identity.
How is a campaign different from catalog photography?
Catalog photography prioritizes consistent presentation of each SKU. A campaign adds a narrative concept, styling and settings for a launch or brand message. Both uses can be coordinated within the agreed scope.
Can the assets be used for lookbooks, launches and social media?
Yes. Production can cover lookbooks, launches, campaigns, social channels, ecommerce and marketplaces. Formats and deliverables are agreed before production.
Can my team provide the creative concept?
Yes. Your references and brand priorities guide the agreed art direction and styling. DELFI manages production while your team validates the results.
How can we start before producing a full campaign?
We recommend a pilot of 50 SKUs to assess direction, quality and workflow before scaling to a full collection or content calendar.
Can I produce an AI fashion campaign or lookbook without arranging a location shoot?
Yes. DELFI defines virtual settings and visual direction around your concept and garments. We manage AI virtual models, styling, production and review to deliver the agreed photos and videos, without your team coordinating a physical shoot at each location.
What is the minimum number of SKUs to start?
The minimum is 50 SKUs. Before production, we agree on garments, deliverables, formats and the production scope.
How is DELFI different from a self-service AI tool?
DELFI is a managed production service, not a platform for your team to generate images. We coordinate garments, AI virtual models, visual direction, production and human quality control. Your team reviews and approves the outcome.
Where does DELFI operate?
We work in Buenos Aires, Tucumán, Córdoba, Santiago de Chile, Bogotá, Medellín, Mexico City, Guadalajara, Spain, Miami and Puerto Rico. Garment pickup, receipt or shipping is arranged according to location.
How are timing and production volume agreed?
We define scope, formats and scheduling around the number of SKUs, product category and collection needs. A pilot lets you validate quality and workflow before moving to a larger production.
END-TO-END AI VISUAL PRODUCTION
YOUR NEXT CAMPAIGN, FROM CONCEPT TO DELIVERY.
Tell us about the collection you need to produce. We agree on the scope, and DELFI manages the process through final delivery.