This case brings together photography and video DELFI presents as Ripley productions on its Home and Portfolio. It is not a hypothetical project or a comparison with another agency: the assets are attributed to a real client.

## Why brand context matters

Ripley is a retailer operating in Chile and Peru through stores and ecommerce. A multicategory brand needs recognizable direction across apparel, footwear and accessories without making each product generic. [Ripley corporate context](https://inversionistas.ripley.com/Spanish/Quienes-somos/Ripley/default.aspx).

## Start with video

The Portfolio retains the audiovisual asset attributed to Ripley and its photography gallery. Movement supports a review of product, model and scene continuity. A campaign asset does not automatically replace all views required for an ecommerce page. [Watch the Ripley video and production](https://delfiplus.com/en/portfolio#ripley).

[Play the original Ripley × DELFI video](https://d2lm0dn2376kc3.cloudfront.net/Ripley_x_DELFI_Como_aplicar_IA_en_moda_y_calzado_en_un_caso_real_Chile_Colombia_Peru_Latam_a30b4e25a0.mp4)

## What to observe in the photographs

The selection supports discussion of product space, styling and setting, and crops for each destination. For another collection, these questions become a dedicated brief: priority attribute, views, format and review criteria. You do not need to copy Ripley's identity to apply the learning.

## What the material demonstrates

Attribution and files demonstrate published visual production for the client. This article does not report sales, conversion, budget, project timelines or total SKU count. Physical references are also needed to verify product, color and construction.

DELFI coordinates visual direction, AI production and human review. A new brand agrees its own scope; the general **50-SKU** minimum is not a figure attributed to this case.

## Published examples: DELFI × Ripley

![Ripley × DELFI — real production 1](https://d2lm0dn2376kc3.cloudfront.net/foto_ia_imagen_ecommerce_ripley_1_c_b7ae410d64.png)

![Ripley × DELFI — real production 2](https://d2lm0dn2376kc3.cloudfront.net/02_Foto_Campana_Mujer_V2_9ffc28d048.jpg)

![Ripley × DELFI — real production 3](https://d2lm0dn2376kc3.cloudfront.net/foto_ia_imagen_ecommerce_ripley_5c_e0a1f178bc.jpg)

[Explore the production in Portfolio](https://delfiplus.com/en/portfolio#ripley)

## Continue reading

- [AI fashion photography in Chile for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-chile-ecommerce)
- [AI Videos for Fashion E-commerce: How to Produce Premium Assets Without Losing Consistency](https://delfiplus.com/en/articles/ai-videos-fashion-ecommerce-premium-assets)

## Your next collection

What does your shopper need to see, and which part of production would you like to delegate? That is a useful starting point for defining your collection scope.

Foto IA generado para e-commerce de Ripley

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DELFI photography and video for Ripley: campaign direction, visible product and practical lessons for another fashion collection.

DELFI × Ripley: campaign, ecommerce and video with virtual models

When preparing a fashion collection for publication in Brazil, start with the product: what the shopper needs to understand and which identity the brand should express. AI production needs references, direction and review, as well as a model choice.

## Define talent and brand tone

DELFI offers virtual models with **registered proprietary intellectual property** and authorized **digital versions of real human models**. Define acting, styling, categories and continuity. Do not choose an identity simply because its portrait is attractive; assess how it supports your garments.

## Prepare products and variants

- SKU, color, reference size and family.
- Garments and details that cannot change.
- Front, back and complementary views.
- Approved fabric, fit and finish references.
- Owner consolidating review.

DELFI's commercial minimum is **50 SKUs**. Photos, videos, revisions and schedule are agreed for the collection, not inferred from a universal image count.

## Agree on logistics before shipping

State garment location and availability. Confirm receipt or pickup, shipping, costs, owners and return in the proposal. This guide does not claim pickup in every Brazilian city or local conditions already deployed.

## Adapt destinations

Separate owned stores, marketplaces, social and campaign. Define ratios and crops; review each account's rules before publishing clips. Shopify, VTEX or Nuvemshop alone do not demonstrate an automatic integration or file acceptance.

## Use cases as references, not promises

DELFI's Portfolio shows productions for regional clients. Not every case was executed in Brazil or demonstrates results transferable to your brand. [Explore productions](https://delfiplus.com/en/portfolio).

A clear brief supports a specific proposal for your location, product and schedule. The brand retains identity and approval; DELFI coordinates production within the agreed scope.

## Continue reading

- [AI Photos for Fashion E-commerce: A Premium Guide for Brands That Need On-Brand Scale](https://delfiplus.com/en/articles/ai-photos-fashion-ecommerce-premium-guide)
- [How to scope a quote for AI photos and videos of a fashion collection](https://delfiplus.com/en/articles/quote-ai-photos-videos-fashion-collection-production)

## Your next collection

What does your shopper need to see, and which part of production would you like to delegate? That is a useful starting point for defining your collection scope.

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Plan fashion visuals for Brazil with clear model selection, garment references, variants, formats and collection coordination.

AI fashion photography for Brazil: preparing your collection

Choosing a virtual fashion model is not just choosing a face. A brand also needs to know which identity appears in its assets, who develops it and which uses are agreed for production.

DELFI works with **virtual models with registered proprietary intellectual property**. Martín is an original DELFI identity, not a copy of a real person. This category differs from **digital versions of real human models**, which represent a person and are used with authorization.

## Identity, production and use are different decisions

Identity defines the protagonist. Production defines garments, direction, settings, photographs and video. Uses define channels, markets, period and campaign conditions. A DELFI-owned model does not automatically grant every brand exclusivity or unlimited permissions.

## What to define in a brief

- Collection and personality the model should express.
- Required catalog, campaign, social and video assets.
- Desired continuity across seasons.
- Available casting or custom development.
- Uses, availability and exclusivity to confirm.
- Owner validating product and identity.

## Martín: a virtual identity with a real track record

Martín's DELFI profile explains his original identity and shows collection references and brands whose campaigns he has featured in. It is an identity and production reference, not measured sales evidence for every example. [Meet Martín](https://delfiplus.com/en/martin-modelo-virtual-ia).

## When to consider a human digital version

If you want a recognizable real person's identity, review availability and authorized scope. Their previous career is not automatically DELFI work, and authorization does not automatically cover every campaign. [Explore Hernán Drago](https://delfiplus.com/en/hernan-drago-modelo-virtual-ia).

A useful choice connects talent, product and brand message. Before production, a specific proposal confirms creative and operational decisions without confusing ownership of an identity with the uses of an asset.

## Continue reading

- [Virtual models vs digital human models for fashion: what brands need to know](https://delfiplus.com/en/articles/virtual-models-vs-digital-human-models-fashion)
- [Book AI Model or Custom AI Model: What Works Best for a Fashion Brand](https://delfiplus.com/en/articles/book-ai-model-vs-custom-ai-model-fashion)

## Your next collection

What does your shopper need to see, and which part of production would you like to delegate? That is a useful starting point for defining your collection scope.

Separate original identity, production and agreed uses when choosing a DELFI virtual model for catalogs, campaigns and video.

Proprietary IP virtual models: what your fashion brand commissions

DELFI is a virtual model agency for fashion: we pick up physical garments and deliver publish-ready images. A brand can work with **registered-IP virtual models** or, when authorized, **digital versions of real human models**. These are different kinds of talent. The choice depends on the collection’s identity, the campaign’s intent and the agreed scope of use.

## Direct answer: what is the difference?

A virtual model is an identity created for digital visual production. DELFI offers virtual models with registered intellectual property. A digital version of a human model represents a real person: using that likeness in AI-created photographs requires authorization and a defined usage scope. In either case, DELFI organizes image production from the brand’s garments, with visual direction and human review.

## When to choose virtual models

This route works when a brand wants a consistent visual identity across catalog pages, product detail pages and campaigns, selecting virtual talent from a book. Model choice is only part of the brief: styling, poses, backgrounds, framing and product-review criteria also need agreement. [Explore DELFI’s ecommerce photography service](https://delfiplus.com/en/fotografia-ecommerce-ia-para-marcas-de-ropa).

## When to choose digital versions of real human models

This route creates new images with the authorized digital version of a real person, without arranging an in-person shoot with that person for every production. Availability, authorization and use conditions must be confirmed for each project. [Hernán Drago](https://delfiplus.com/en/hernan-drago-modelo-virtual-ia) is a visible example: an Argentine human model with an international career whose virtual version DELFI created with his authorization. New AI-created photographs are labeled as such; his previous career must not be confused with DELFI client commissions.

## What the brand provides and receives

The brand provides physical garments and a brief: category, references, channels, formats and approval criteria. DELFI manages intake, visual direction, AI production, review of fabric, color, fit and detail, and final files according to the contracted scope. The brand retains control over visual identity and final approval. The current commercial minimum is **50 SKUs**; image volume, timing and usage rights are agreed per project. [See the complete workflow](https://delfiplus.com/en/como-funciona-delfi).

## Frequently asked questions

### Are virtual models and digital human versions interchangeable?

No. One is a virtual identity; the other represents a real person and requires authorization for defined uses. Both can appear in AI visual production, but talent selection and permissions should not be assumed equivalent.

### Do we need to send garments?

Yes. DELFI works from physical garments or an agreed intake process to review product, fabric, fit and finishing. Logistics depend on location and scope.

### Does a human model’s authorization cover any campaign?

Do not assume so. Authorization and usage scope are reviewed for the specific person and campaign before production.

If you are planning your next collection, [book a conversation about model choice and deliverables](https://calendly.com/ezedamico/delfi-fashionable-ai-en?utm_source=delfiplus&utm_medium=website&utm_campaign=agenda_web&utm_content=article_virtual_human_models_en).

## Choosing talent for your brand
- Original virtual identity or real person:
- Model name and availability:
- Direction, garments and products:
- Channels, markets and period:
- Confirmed authorization and uses:
- Production and brand review:

A model's previous career does not imply those campaigns were produced by DELFI.

## Continue reading

- [Book AI Model or Custom AI Model: What Works Best for a Fashion Brand](https://delfiplus.com/en/articles/book-ai-model-vs-custom-ai-model-fashion)
- [AI virtual models: how DELFI’s fully managed production works](https://delfiplus.com/en/articles/delfi-concierge-service-ai-visual-production)
- [Proprietary IP virtual models: what your fashion brand commissions](https://delfiplus.com/en/articles/proprietary-ip-virtual-models-fashion)

## Your next collection

What does your shopper need to see, and which part of production would you like to delegate? That is a useful starting point for defining your collection scope.

DELFI produces from physical garments with registered-IP virtual models or authorized digital versions of real human models. Understand the distinction before choosing talent.

Virtual models vs digital human models for fashion: what brands need to know

For a brand publishing fashion in Mexico, a broad catalog needs organized categories, variants and destinations. AI production should not merely add isolated images; it should show each product within recognizable direction.

## Fashion retail and sportswear

DELFI's published Liverpool and Wilson cases illustrate two approaches: fashion composition and styling, and sports-product readability. They are attributed production examples, not sales comparisons or proof that one direction fits every brand.

## What to review by SKU

In fashion retail, verify variant, color, look continuity and that styling does not hide the garment. In sportswear, review logos, materials, accessories and proportions. Separate product errors from pose preferences so feedback is actionable.

## Plan destinations in the brief

PDP, PLP, marketplaces, social and campaign may need different views or formats. Identify reusable adaptations and files requiring another composition. Marketplace acceptance is validated against account and country rules.

DELFI coordinates physical garments, direction and human review. The brand supplies product data and approval. The commercial minimum is **50 SKUs**; logistics, views, video and schedule are agreed per project without assuming coverage in every city.

## Published examples: DELFI × Liverpool

![Liverpool × DELFI — real production 1](https://d2lm0dn2376kc3.cloudfront.net/LIVERPOOLC_6b4e103168.jpg)

![Liverpool × DELFI — real production 2](https://d2lm0dn2376kc3.cloudfront.net/LIVERPOOLD_2132ad9a98.jpg)

[Explore the production in Portfolio](https://delfiplus.com/en/portfolio#liverpool)

## Published examples: DELFI × Wilson

![Wilson × DELFI — real production 1](https://d2lm0dn2376kc3.cloudfront.net/D_NQ_NP_2_X_857696_MLM_104995360985_012026_F_96623d5d37.webp)

![Wilson × DELFI — real production 2](https://d2lm0dn2376kc3.cloudfront.net/D_NQ_NP_2_X_969304_MLM_99783243090_122025_F_6072094c74.webp)

[Explore the production in Portfolio](https://delfiplus.com/en/portfolio#wilson)

## Brief for a brand in Mexico
- Fashion retail or sportswear:
- Variants, colors and priorities:
- Logo and accessory rules:
- Catalog, marketplace and campaign:
- Location and logistics to confirm:
- Owner and approval criterion:

## Continue reading

- [DELFI × Liverpool: fashion production with AI virtual models](https://delfiplus.com/en/articles/liverpool-case-ai-virtual-model-fashion-production)
- [AI Photos for Fashion E-commerce: A Premium Guide for Brands That Need On-Brand Scale](https://delfiplus.com/en/articles/ai-photos-fashion-ecommerce-premium-guide)
- [AI fashion photography in Argentina for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-argentina-ecommerce)
- [AI fashion photography in Colombia for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-colombia-ecommerce)
- [AI fashion photography in Chile for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-chile-ecommerce)
- [AI fashion photography for Brazil: preparing your collection](https://delfiplus.com/en/articles/ai-fashion-photography-brazil)

## Your next collection

What does your shopper need to see, and which part of production would you like to delegate? That is a useful starting point for defining your collection scope.

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medium_LIVERPOOLA.jpg

small_LIVERPOOLA.jpg

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LIVERPOOLA.jpg

A guide to AI fashion and ecommerce photography in Mexico: physical garments, 50 SKUs, virtual models, human QC, and Liverpool and Wilson work.

AI fashion photography in Mexico for ecommerce

A fashion-ecommerce operation in Chile may combine apparel, footwear and accessories with different needs. AI production should maintain brand direction without imposing the same view on the entire catalog.

## Campaign and catalog serve different functions

DELFI's published Ripley and Falabella cases provide references for campaign scenes, apparel and footwear. Images support discussion of direction and deliverables; they do not establish investment, conversion or comparable results between clients.

## Define each family's needs

- Apparel: front, back, silhouette and finishes.
- Footwear: profile, sole, materials and relationship with a look.
- Accessories: closures, hardware and apparent scale.
- Campaign: idea, composition and channel adaptation.
- Video: an attribute movement helps explain.

An attractive photo may need another composition for PDP or PLP. Test the actual mobile crop without losing a head, footwear or the important detail.

## Agree on production and delivery

Record variants, references, priority and approver. DELFI coordinates physical garments, direction and human review; receipt or pickup, formats and schedule are confirmed per location and project. The general minimum is **50 SKUs**, not a volume attributed to the displayed cases.

## Published examples: DELFI × Ripley

![Ripley × DELFI — real production 1](https://d2lm0dn2376kc3.cloudfront.net/foto_ia_imagen_ecommerce_ripley_1_c_b7ae410d64.png)

![Ripley × DELFI — real production 2](https://d2lm0dn2376kc3.cloudfront.net/02_Foto_Campana_Mujer_V2_9ffc28d048.jpg)

[Explore the production in Portfolio](https://delfiplus.com/en/portfolio#ripley)

## Published examples: DELFI × Falabella

![Falabella × DELFI — real production 1](https://d2lm0dn2376kc3.cloudfront.net/IMG_20260113_WA_0001_70f8349028.jpg)

![Falabella × DELFI — real production 2](https://d2lm0dn2376kc3.cloudfront.net/IMG_20260113_WA_0000_2c4b22d9f1.jpg)

[Explore the production in Portfolio](https://delfiplus.com/en/portfolio#falabella)

## Brief for a brand in Chile
- Apparel, footwear and accessory families:
- Catalog and campaign as separate deliverables:
- Attribute and view by SKU:
- Category and mobile crops:
- Location and receipt to confirm:
- Owners and schedule:

## Continue reading

- [DELFI × Falabella: fashion and footwear photos with AI models](https://delfiplus.com/en/articles/falabella-case-fashion-footwear-photos-ai-models)
- [AI Photos for Fashion E-commerce: A Premium Guide for Brands That Need On-Brand Scale](https://delfiplus.com/en/articles/ai-photos-fashion-ecommerce-premium-guide)
- [AI fashion photography in Argentina for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-argentina-ecommerce)
- [AI fashion photography in Colombia for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-colombia-ecommerce)
- [AI fashion photography in Mexico for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-mexico-ecommerce)
- [AI fashion photography for Brazil: preparing your collection](https://delfiplus.com/en/articles/ai-fashion-photography-brazil)
- [DELFI × Ripley: campaign, ecommerce and video with virtual models](https://delfiplus.com/en/articles/ripley-case-ai-campaign-ecommerce-video)

## Your next collection

What does your shopper need to see, and which part of production would you like to delegate? That is a useful starting point for defining your collection scope.

How to produce AI photography for fashion ecommerce in Chile: 50 SKUs, virtual models, human QC, and Ripley and Falabella work.

AI fashion photography in Chile for ecommerce

For a fashion collection in Colombia, menswear and intimate apparel pose different visual questions. AI production should respect that difference: layers, front and back for one line; silhouette, detail and brand sensitivity for the other.

## Two references, two readings

DELFI's published LEO and Leonisa cases illustrate these needs. The selection does not imply one brief for every garment or demonstrate commercial results. [Explore LEO's presentation at Leonisa Colombia](https://leonisa.co/pages/leo).

## Menswear: construction and continuity

Define what front, back and detail views show. Review layers, lengths, collar, sleeves and drape. Styling supports the product but should not visually correct a proportion that does not match the garment.

## Intimate apparel: silhouette and detail

Review proportions, finishes and the relationship between garment and model carefully. A photograph does not certify size or actual fit; those facts come from the product. Also agree on brand tone, poses and publication uses.

## Organized production

Prepare SKU, variant, references and necessary views. DELFI coordinates physical garments, direction and human review; logistics are confirmed for the specific location and scope. The commercial minimum is **50 SKUs**. The brand retains product and identity approval.

## Published examples: DELFI × LEO

![LEO × DELFI — real production 1](https://d2lm0dn2376kc3.cloudfront.net/a_compress50_756e5800da.jpg)

![LEO × DELFI — real production 2](https://d2lm0dn2376kc3.cloudfront.net/c_compress50_62be93dd86.jpg)

[Explore the production in Portfolio](https://delfiplus.com/en/portfolio#leo)

## Published examples: DELFI × Leonisa

![Leonisa × DELFI — real production 1](https://d2lm0dn2376kc3.cloudfront.net/01_FOTO_FRENTE_lookbook_2_75c763c2c7.jpg)

![Leonisa × DELFI — real production 2](https://d2lm0dn2376kc3.cloudfront.net/02_FOTO_FRENTE_lookbook_78a6fbe9b6.jpg)

[Explore the production in Portfolio](https://delfiplus.com/en/portfolio#leonisa)

## Brief for a brand in Colombia
- Line: menswear or intimate apparel:
- Required front, back, layers and details:
- Silhouette and product references:
- Brand tone and sensitivity:
- Location and receipt to confirm:
- Destinations and approval:

## Continue reading

- [AI Photos for Fashion E-commerce: A Premium Guide for Brands That Need On-Brand Scale](https://delfiplus.com/en/articles/ai-photos-fashion-ecommerce-premium-guide)
- [Virtual models vs digital human models for fashion: what brands need to know](https://delfiplus.com/en/articles/virtual-models-vs-digital-human-models-fashion)
- [AI fashion photography in Argentina for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-argentina-ecommerce)
- [AI fashion photography in Chile for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-chile-ecommerce)
- [AI fashion photography in Mexico for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-mexico-ecommerce)
- [AI fashion photography for Brazil: preparing your collection](https://delfiplus.com/en/articles/ai-fashion-photography-brazil)

## Your next collection

What does your shopper need to see, and which part of production would you like to delegate? That is a useful starting point for defining your collection scope.

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medium_a-compress50.jpg

small_a-compress50.jpg

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A guide to AI photography for fashion brands in Colombia: physical garments, virtual models, 50 SKUs, human QC, and LEO and Leonisa work.

AI fashion photography in Colombia for ecommerce

AI fashion photography in Argentina can cover catalogs, campaigns and video, but each destination needs to explain the product. For sportswear teams, the challenge is not just choosing a model: it is preserving materials, logos, footwear and garment proportions.

## Sportswear: product within a look

DELFI's published Topper case shows apparel, footwear and accessories in different compositions. Use it to define what a main view must explain and what needs a complementary detail image. It is not a sales measurement or a promise for another collection.

## Review before expanding

- Wash, texture and finishes for each variant.
- Footwear soles, laces and branding.
- Logos and their garment-relative size.
- Silhouette and layers without hiding the product.
- PDP, PLP and mobile crops.

## What your team supplies

Prepare SKUs, garments, references and a person consolidating approval. DELFI coordinates direction, production and human review. Receipt or pickup is confirmed by location; coverage in every city is not assumed.

Production starts from **50 SKUs**. Views, video, formats and schedule are agreed per collection. For photography, you pay for approved photos, not generated ones.

## Adult apparel and footwear: DELFI × Topper

![Topper × DELFI — real production 1](https://d2lm0dn2376kc3.cloudfront.net/TOPPERA_A_compress75_c4ca39c72f.jpg)

![Topper × DELFI — real production 2](https://d2lm0dn2376kc3.cloudfront.net/TOPPERD_compress75_bdd0648402.jpg)

[Explore the production in Portfolio](https://delfiplus.com/en/portfolio#topper)

## Brief for a brand in Argentina
- Category, SKU and variants:
- Footwear, apparel and accessories to coordinate:
- Material and logo references:
- Location and logistics to confirm:
- Destinations and formats:
- Product and approval owner:

## Continue reading

- [DELFI × Topper: visual production with AI virtual models](https://delfiplus.com/en/articles/topper-case-visual-production-ai-virtual-models)
- [How to scope a quote for AI photos and videos of a fashion collection](https://delfiplus.com/en/articles/quote-ai-photos-videos-fashion-collection-production)
- [AI fashion photography in Colombia for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-colombia-ecommerce)
- [AI fashion photography in Chile for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-chile-ecommerce)
- [AI fashion photography in Mexico for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-mexico-ecommerce)
- [AI fashion photography for Brazil: preparing your collection](https://delfiplus.com/en/articles/ai-fashion-photography-brazil)

## Your next collection

What does your shopper need to see, and which part of production would you like to delegate? That is a useful starting point for defining your collection scope.

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How to produce AI photos and virtual models for fashion ecommerce in Argentina: physical garments, 50 SKUs, human QC and Topper work.

AI fashion photography in Argentina for ecommerce

This case brings together real DELFI productions for Topper. Adult apparel, footwear and kidswear are separated to read product, proportions and direction. It is not a complete collection or measured sales results.

## Adult apparel and footwear: DELFI × Topper

![Topper × DELFI — real production 1](https://d2lm0dn2376kc3.cloudfront.net/TOPPERA_A_compress75_c4ca39c72f.jpg)

![Topper × DELFI — real production 2](https://d2lm0dn2376kc3.cloudfront.net/TOPPERD_compress75_bdd0648402.jpg)

![Topper × DELFI — real production 3](https://d2lm0dn2376kc3.cloudfront.net/TOPPERB_compress75_5336161322.jpg)

![Topper × DELFI — real production 4](https://d2lm0dn2376kc3.cloudfront.net/TOPPERC_compress75_d1d7269166.jpg)

[Explore the production in Portfolio](https://delfiplus.com/en/portfolio#topper)

## Kidswear production: DELFI × Topper

![Topper × DELFI — real production 1](https://d2lm0dn2376kc3.cloudfront.net/ninos5_db43b9d3db.jpg)

![Topper × DELFI — real production 2](https://d2lm0dn2376kc3.cloudfront.net/ninos6_6c699e2239.jpg)

![Topper × DELFI — real production 3](https://d2lm0dn2376kc3.cloudfront.net/ninos2_80d5e400d9.jpg)

![Topper × DELFI — real production 4](https://d2lm0dn2376kc3.cloudfront.net/ninos1_eb10933fe7.jpg)

![Topper × DELFI — real production 5](https://d2lm0dn2376kc3.cloudfront.net/ninos3_2fbb32928f.jpg)

![Topper × DELFI — real production 6](https://d2lm0dn2376kc3.cloudfront.net/ninos7_2a4bfdfc41.jpg)

![Topper × DELFI — real production 7](https://d2lm0dn2376kc3.cloudfront.net/ninos4_001f9c2da0.jpg)

[Explore the production in Portfolio](https://delfiplus.com/en/portfolio#topper)

## Editorial videos: DELFI × Topper

[Watch video 1](https://d2lm0dn2376kc3.cloudfront.net/Chico_Urban_1080_HD_Vertical_9_16_compress50_dac7568c77.mp4)

[Watch video 2](https://d2lm0dn2376kc3.cloudfront.net/Topper_Editorial_compress75_7ede6ae8fb.mp4)

[Watch video 3](https://d2lm0dn2376kc3.cloudfront.net/Chica_Fit_blanco_Topper_1080_HD_Vertical_9_16_1_compress75_48d5b48cbb.mp4)

[Watch video 4](https://d2lm0dn2376kc3.cloudfront.net/Chica_Zapatillas_blancas_y_fit_jeans_Final_Vertical_9_16_compress75_e81807ee19.mp4)

[Explore the production in Portfolio](https://delfiplus.com/en/portfolio#topper)

## Adult and kidswear: separate criteria
- Category and reference asset:
- View explaining garment or footwear:
- Proportions and detail to review:
- Video and continuity:
- Your collection's own direction:

DELFI's generic kids-model video is not presented as Topper client work.

## Continue reading

- [How to create a kidswear catalog with AI child models](https://delfiplus.com/en/articles/how-to-create-kidswear-catalog-ai-child-models)
- [AI fashion photography in Argentina for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-argentina-ecommerce)

## Your next collection

What does your shopper need to see, and which part of production would you like to delegate? That is a useful starting point for defining your collection scope.

A real DELFI case for Topper spanning sportswear, footwear and editorial video produced with AI virtual models.

DELFI × Topper: visual production with AI virtual models

These four images are part of the production examples DELFI presents for Falabella on its Home and ecommerce photography sublanding. They show fashion and footwear outputs with AI virtual models across different frames.

## The product within a composition

One image shows a model on a sofa with footwear visible within the scene. That frame helps examine the relationship between pose, clothing and product. The other images extend the available deliverable selection for exploring the case’s visual direction.

An editorial scene can provide brand context; an ecommerce product page may need additional views and a different crop. The case does not imply that every photo is interchangeable across all destinations.

## Useful questions for a footwear brief

- Is the product recognizable at mobile product-page size?
- Does the pose reveal the attributes a shopper needs?
- Is there a sufficient view of materials and finishing?
- Which information needs a supporting photo?

These are criteria for reading the material, not findings from a sales test. Color, dimensions and detail accuracy should be assessed against the project’s physical references.

## Scope of this published case

The page shows four real assets attributed to Falabella in DELFI’s sources. It does not report investment, conversion improvement, delivery timing or total project volume. Those measurements are not documented for this article and cannot be inferred from images.

## Applying the approach to another collection

A new project starts with its own SKUs, garments and brand decisions. DELFI manages visual direction, AI virtual models, production and human quality control. The current **50-SKU** minimum is a general service condition, not a figure attributed to Falabella.

The selection below links to the source case so you can review the complete images.

[delfi-case-start-falabella]: #

## Real production example: DELFI × Falabella

The following material was produced by DELFI for Falabella. It illustrates visual direction and deliverables, not measured sales results or a comparison against the original garment.

![Falabella × DELFI — real fashion production, example 1](https://d2lm0dn2376kc3.cloudfront.net/IMG_20260113_WA_0001_70f8349028.jpg)

![Falabella × DELFI — real fashion production, example 2](https://d2lm0dn2376kc3.cloudfront.net/IMG_20260113_WA_0000_2c4b22d9f1.jpg)

![Falabella × DELFI — real fashion production, example 3](https://d2lm0dn2376kc3.cloudfront.net/IMG_20260113_WA_0003_93d954d1c7.jpg)

![Falabella × DELFI — real fashion production, example 4](https://d2lm0dn2376kc3.cloudfront.net/IMG_20260113_WA_0004_2cf7149fd0.jpg)

[Explore the source case and more examples](https://delfiplus.com/en#cases)

[delfi-case-end-falabella]: #

## From the case to your brief
- Footwear attribute that must be readable:
- Relationship between pose, look and product:
- Main view and complementary detail:
- Category and mobile crop:
- Physical review reference:
- Your own brand direction:

Use the case's questions, not a copy of Falabella's identity.

## Continue reading

- [AI footwear and accessory photos for ecommerce with virtual models](https://delfiplus.com/en/articles/ai-footwear-accessories-ecommerce-photos-virtual-models)
- [AI fashion photography in Chile for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-chile-ecommerce)

## Your next collection

What does your shopper need to see, and which part of production would you like to delegate? That is a useful starting point for defining your collection scope.

Foto IA con Modelo IA para el E-Commerce del cliente Falabella retail

large_IMG-20260113-WA0001.jpg

medium_IMG-20260113-WA0001.jpg

small_IMG-20260113-WA0001.jpg

thumbnail_IMG-20260113-WA0001.jpg

modelo-ia-moda-photo-foto-client-falabella-5.jpg

Four real DELFI photos for Falabella to explore composition, products and visual direction with virtual models.

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