How to plan an underwear catalog with AI

Cover: DELFI production for LEONISA. Black underwear set · interior campaign.

Planning an AI underwear catalogue begins with the product inventory, not a list of poses. Establish the SKUs, variants and required views, then choose the talent and visual direction. Our swimwear and underwear service brings together studio, detail and campaign examples from LEO and LEONISA.

Products, sets and variants

Identify what is sold as one item and what is only styled together. A bra and briefs photographed as a set may have separate SKUs. The production brief should name the approved combinations rather than letting the image imply a sales bundle.

Different products need different information: boxer briefs may need a waistband or pocket close-up; a bra may need a clear rear closure; a bodysuit can benefit from a styled view as well as construction details.

DELFI production for LEONISA. White bodysuit styled with denim.

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A bodysuit shown with denim is a styling example. It does not establish that the garments are sold together or that the bodysuit is designed for swimming. Product classification must follow the brand's information.

What the brief should include

• SKU and color variant, with the corresponding product references.
• Required front, rear and detail views.
• Selected talent, with identity and proportions to preserve.
• Background, lighting and framing direction.
• Editorial scenes and intended channels.
• Delivery formats, target date and approval owner.

Document missing references early. A production team should not fill a gap in product construction by guessing.

Choose talent for the collection

DELFI works with virtual models with registered intellectual property and licensed digital clones of real celebrities. Choose acting that expresses the brand while keeping the garment readable. The talent and usage conditions are agreed for each production.

The service page includes a separate example featuring Hernán Drago's licensed digital clone, with a link to his own page.

Separate catalogue and campaign roles

A descriptive image helps the customer understand the item. A campaign image adds mood and context. Plan both rather than expecting one photograph to satisfy every placement.

DELFI production for LEONISA. Black underwear set · studio view.

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Identity, color and construction stay consistent. Pose, setting and crop can change to suit the channel. Check all views together so a creative variation does not become a different product or person.

Feedback and delivery

Assign feedback to an image and a specific area, with one clear issue to resolve. Distinguish a product correction from a request for an entirely new scene. Name delivered files by SKU, variant, view and version.

Before approval, compare skin tone, hair, anatomy and proportions across the session. Also review garment details and mobile thumbnails. For a detailed checklist, read AI underwear photography quality control.

Explore DELFI's AI swimwear and underwear productions to plan the content your collection needs.