DELFI × Ripley: campaign, ecommerce and video with virtual models
DELFI photography and video for Ripley: campaign direction, visible product and practical lessons for another fashion collection.
ripley delfiripley virtual models caseai fashion campaignecommerce fashion video
This case brings together photography and video DELFI presents as Ripley productions on its Home and Portfolio. It is not a hypothetical project or a comparison with another agency: the assets are attributed to a real client.
Why brand context matters
Ripley is a retailer operating in Chile and Peru through stores and ecommerce. A multicategory brand needs recognizable direction across apparel, footwear and accessories without making each product generic. Ripley corporate context.
Start with video
The Portfolio retains the audiovisual asset attributed to Ripley and its photography gallery. Movement supports a review of product, model and scene continuity. A campaign asset does not automatically replace all views required for an ecommerce page. Watch the Ripley video and production.
Play the original Ripley × DELFI video
What to observe in the photographs
The selection supports discussion of product space, styling and setting, and crops for each destination. For another collection, these questions become a dedicated brief: priority attribute, views, format and review criteria. You do not need to copy Ripley's identity to apply the learning.
What the material demonstrates
Attribution and files demonstrate published visual production for the client. This article does not report sales, conversion, budget, project timelines or total SKU count. Physical references are also needed to verify product, color and construction.
DELFI coordinates visual direction, AI production and human review. A new brand agrees its own scope; the general 50-SKU minimum is not a figure attributed to this case.
Published examples: DELFI × Ripley
Explore the production in Portfolio
Continue reading
- AI fashion photography in Chile for ecommerce
- AI Videos for Fashion E-commerce: How to Produce Premium Assets Without Losing Consistency
Your next collection
What does your shopper need to see, and which part of production would you like to delegate? That is a useful starting point for defining your collection scope.