AI fashion photography in Chile for ecommerce

How to produce AI photography for fashion ecommerce in Chile: 50 SKUs, virtual models, human QC, and Ripley and Falabella work.

ai photography chileai fashion photos chilevirtual models chileecommerce catalog chilemanaged fashion production chile

Foto IA generado para e-commerce de Ripley

A fashion-ecommerce operation in Chile may combine apparel, footwear and accessories with different needs. AI production should maintain brand direction without imposing the same view on the entire catalog.

Campaign and catalog serve different functions

DELFI's published Ripley and Falabella cases provide references for campaign scenes, apparel and footwear. Images support discussion of direction and deliverables; they do not establish investment, conversion or comparable results between clients.

Define each family's needs

  • Apparel: front, back, silhouette and finishes.
  • Footwear: profile, sole, materials and relationship with a look.
  • Accessories: closures, hardware and apparent scale.
  • Campaign: idea, composition and channel adaptation.
  • Video: an attribute movement helps explain.

An attractive photo may need another composition for PDP or PLP. Test the actual mobile crop without losing a head, footwear or the important detail.

Agree on production and delivery

Record variants, references, priority and approver. DELFI coordinates physical garments, direction and human review; receipt or pickup, formats and schedule are confirmed per location and project. The general minimum is 50 SKUs, not a volume attributed to the displayed cases.

Published examples: DELFI × Ripley

Ripley × DELFI — real production 1

Ripley × DELFI — real production 2

Explore the production in Portfolio

Published examples: DELFI × Falabella

Falabella × DELFI — real production 1

Falabella × DELFI — real production 2

Explore the production in Portfolio

Brief for a brand in Chile

  • Apparel, footwear and accessory families:
  • Catalog and campaign as separate deliverables:
  • Attribute and view by SKU:
  • Category and mobile crops:
  • Location and receipt to confirm:
  • Owners and schedule:

Continue reading

Your next collection

What does your shopper need to see, and which part of production would you like to delegate? That is a useful starting point for defining your collection scope.

Discuss your collection with DELFI