Approval Criteria for PDP, PLP, Campaign, and AI Video in Fashion
A simple framework to define what should be approved in PDP, PLP, campaign, and AI video. It removes subjective debate and speeds review without lowering quality.
approval criteriafashion pdpfashion plpai fashion videofashion campaignecommerce photosquality controlpremium content
One of the most common mistakes in AI content is reviewing everything with the same eye. PDP, PLP, campaign, and video do not do the same job. When a team applies one shared criterion to every format, review becomes subjective, slow, and full of back-and-forth.
What each format should approve
- PDP: clear fit, texture, stitching, color, and proportion
- PLP: fast silhouette recognition, consistency, and thumbnail clarity
- Campaign: brand intent, acting, styling, and atmosphere
- Video: clean movement, continuity, rhythm, and commercial focus
The trick is to turn taste into rules. In PDP, a perfect hand matters less than understanding how the garment falls. In PLP, too much visual drama can hurt clarity. In campaign, a technically correct image can still fail if it does not carry the brand universe. In video, the goal is not just a pretty frame, but motion that protects product perception.
DELFI fits this type of operation because it combines service with an AI layer trained for each brand. That makes it easier to set different standards by use case and produce with far more clarity. The team does not need to reinvent review for every asset. It can check against predefined rules and scale catalog production in agreed batches. When approval is designed well, production feels easier, faster, and much more precise across teams, categories, and channels.
A practical way to apply this guide
Use a review record with SKU or asset, reference, observed difference, publication blocker, requested correction, owner and status.
Related service
Explore DELFI’s fully managed production
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