AI photos for marketplaces versus owned ecommerce: what changes

Adapt virtual talent, photos and videos to purchase intent across marketplaces, your own store, campaigns and social media.

DELFI ·

ai photos marketplacesowned ecommercefashiondelfiai virtual talent

Foto IA con Modelo IA para el E-Commerce del cliente Falabella retail

Cover image: production by DELFI for Falabella.

One collection may need images for an owned store, marketplace, campaign and social channels. Coherence comes from shared brand rules; usefulness comes from adapting each deliverable to its destination. No single photograph works universally across channels.

Marketplace: start with your listing's rules

Record country, category and account requirements. Backgrounds, text, watermarks, aspect ratios and video may have different conditions. Check current official guidance: approval in another country does not prove acceptance in yours.

Owned store: clarity and continuity

The main image should make product and variant recognizable. Details answer questions that view cannot cover. Campaigns can build desire and context, but should not routinely hide the garment on a shopping page.

Derive formats without losing information

A crop does not always solve a new use. If it removes a head, footwear or priority detail, request a different composition. Separate technical adaptation from a new photograph so the quote reflects actual work.

DELFI produces with visual direction and human review: it receives and digitizes garments in CONCIERGE, or validates client preparation in CO-MANAGED. Your team defines channels and approves the result; file uploads and platform acceptance responsibilities must be confirmed in the proposal.

In CO-MANAGED, DELFI trains your team to digitize, upload and define styling. Your team addresses the adjustments identified in preproduction; DELFI revalidates before authorizing and producing. Compare CONCIERGE and CO-MANAGED

Destination sheet

  • Channel, country and category:
  • Current requirement and source:
  • Attribute that must be visible:
  • Background, ratio and crop:
  • Text or audio to validate:
  • Upload owner:

One channel's approval does not automatically authorize use in another.

Continue reading

Your next collection

DELFI works with AI virtual talent for online sales. Each channel needs content that answers its shopper’s questions; sharing an identity does not require repeating a composition.

What product do you want to promote, and what does its shopper need to see? Use that answer to agree the talent, usage and production scope.

Discuss your collection with DELFI