AI photos for Shopify: when concierge production makes sense

Cover image: production by DELFI for Liverpool.

To prepare AI photos for Shopify, plan products, variants and galleries as parts of one handoff. An image must match the selected color and work within the store's actual theme, not merely look good in a folder.

Variant images and galleries are different

Shopify allows one image to be assigned to each variant; additional images are organized in the product gallery. Do not assume they will all switch automatically when a color is selected. Official variant documentation.

Build an identifiable delivery

Record SKU, color, view, version and intended order. Separate main, back and detail views. Plan video as product content and validate it in the storefront; it does not replace the image assigned to a variant.

Test how a person shops

Select variants on desktop and mobile. Check color correspondence, crop, zoom, order and image loading. If two products need different criteria, do not impose the same view count just to fill a template.

DELFI manages garments, direction, models and human review through final-file delivery. Shopify uploads and any automation are expressly agreed. Your team retains the catalog's data source and validates publication.

Shopify checks

• Product, variant and assigned image:
• Gallery order:
• Product detail and video:
• Color selection tested on mobile:
• Filename and alt text:
• Upload owner:

Folder order does not prove how the variant is displayed by your theme.

Continue reading

• AI Photos for Fashion E-commerce: A Premium Guide for Brands That Need On-Brand Scale
• Photos and video for 200 SKUs: planning views and deliverables
• AI fashion photography for Brazil: preparing your collection

Your next collection

DELFI connects virtual talent and product to support online shopping. Shopify needs continuity between image, variant and page; upload and integration are agreed separately.

What product do you want to promote, and what does its shopper need to see? Use that answer to agree the talent, usage and production scope.