RIVER PLATE, BARCELONA AND MILANMAXI
LÓPEZSPORTING IDENTITY.
AI PRODUCTION.
Maxi López played for River Plate, FC Barcelona and AC Milan. An Argentine footballer with a career at the highest level and a recognizable presence for your collection. DELFI brings his sporting identity to new campaign and ecommerce photography featuring your brand’s garments.

AI-GENERATED PHOTOGRAPHY
THIS IS MAXI LÓPEZ
IN AN AI PRODUCTION.
The footballer who played for River Plate, Barcelona and Milan, in two visual concepts: a portrait and a full-body shot with a football. New images created by DELFI with AI to help you imagine your collection with Maxi’s identity.
KEY QUESTIONS
HOW MAXI’S DIGITAL VERSION WORKS.
What does Maxi’s career bring to my brand’s image?
Maxi López played for River Plate, FC Barcelona and AC Milan, as well as Torino and other international clubs. His career in elite football brings a recognizable sporting identity to your collection’s visual concept.
What can my brand produce with Maxi?
Photography for campaigns, catalogs and fashion ecommerce product pages, using the real garments from your collection.
Are these photographs from an in-person shoot?
No. These are new images created by DELFI with AI. They are neither archival photographs of Maxi nor images taken during an in-person shoot.
How is the collection’s look defined?
We start with your brand’s brief: garments, styling, poses and formats. Maxi’s identity is preserved while the visual direction is adapted to the collection.
What image usage does a campaign include?
Uses, channels, territories and durations are agreed before production. Each proposal is subject to the applicable image permissions and commercial terms.
What is the minimum collection size?
Collection production starts at a minimum of 50 SKUs. Campaign scope, formats and delivery are agreed with your brand.
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