How to outsource AI product videos for fashion ecommerce

Outsourcing AI product videos means commissioning a result, not merely access to a generator. For a fashion brand, the work includes interpreting the garment, directing motion, reviewing continuity and delivering files useful for agreed channels. DELFI manages this workflow with physical garments and human quality control.

Define the purpose of motion

A video can show drape, volume, texture or a usage detail. Choose one main purpose per piece. If a setting or transition overshadows the product, the video may be attractive but less useful on an ecommerce product page.

What the request should contain

Include SKU, variant, channel, orientation, intended duration and priority attribute. Specify whether you need a silent version, embedded text or adaptations for different destinations. Duration and formats are quoted per project; do not assume every video includes every variant.

Review more than the opening frame

Compare the garment throughout the sequence. Watch seams, laces, prints and proportions that may change during movement. Review opening and closing frames, scene continuity and mobile crops.

Record file, exact time, issue and reference. Feedback with a timestamp and attribute is more actionable than saying the movement looks strange.

Delivery and responsibilities

DELFI produces and reviews; your brand validates visual identity and commercial use. Agree whether delivery includes files by SKU, channel variants and revisions. Publishing to a store or marketplace is a separate task that must be assigned explicitly.

The minimum is 50 SKUs. Paying for approved photos is a photography condition: video requires a specific scope and proposal, rather than automatically extending the Home’s photo headline.

The examples below link to real client work and show two approaches to products in motion. They are not presented as evidence of a conversion improvement.

Real production example: DELFI × Topper

The following material was produced by DELFI for Topper. It illustrates visual direction and deliverables, not measured sales results or a comparison against the original garment.

Watch the video produced for Topper

Explore the source case and more examples

Real production example: DELFI × Ripley

The following material was produced by DELFI for Ripley. It illustrates visual direction and deliverables, not measured sales results or a comparison against the original garment.

Watch the video produced for Ripley