AI virtual models: how DELFI’s fully managed production works

Fully managed production with AI virtual models covers the work between having garments and having publish-ready photos. At DELFI, your brand provides the collection and identity decisions; DELFI coordinates garments, visual direction, production and human quality control. It is not a subscription that leaves your team generating and editing every photo.

What your brand provides and what DELFI handles

Your team provides the SKU list, physical garments, visual references and intended publishing channels. Identify attributes that must remain accurate: prints, color, length, finishing and proportions. Assign one person to consolidate approvals so that conflicting instructions do not reach production.

DELFI agrees the scope, coordinates pickup or receipt depending on location, and develops the production. Models, styling and framing are defined for the collection. Outputs are reviewed before brand validation, and adjustments follow the feedback received.

The workflow from receipt to delivery

Inventory: identify each garment and SKU, including variants requiring their own images.
Visual direction: agree models, poses, lighting, backgrounds and image uses.
Production and review: check product representation and consistency across photos.
Brand validation: separate product errors from styling preferences.
Delivery: organize approved files by SKU and agreed format.

What paying for approved photos means

You pay for approved photos, not generated photos. Internal attempts do not each become a billable photo. Deliverable counts, revisions and any video work must be defined in the scope; a commercial headline does not replace those details.

How to start before committing the entire catalog

The minimum is 50 SKUs. The first selection should represent the collection’s actual difficulty, not just its easiest products. Before expanding, check that your team can approve against clear criteria, identify each file and publish without rebuilding production internally.

This service suits teams that want to delegate production while retaining brand decisions. If you prefer operating software and already have editing and quality-control staff, compare both models by the total work remaining inside your team.

Real production example: DELFI × Liverpool

The following material was produced by DELFI for Liverpool. It illustrates visual direction and deliverables, not measured sales results or a comparison against the original garment.