CONCIERGE and CO-MANAGED: producing with DELFI

Cover image: production by DELFI for Topper.

DELFI is an AI virtual talent agency that helps fashion brands grow online sales through content featuring proprietary-IP virtual models and licensed digital clones of real celebrities, backed by proven sales results. Talent gives your collection an identity and a way to connect. DELFI turns it into content designed to sell, using AI-powered virtual talent with a proven track record of generating sales.

CONCIERGE or CO-MANAGED: who prepares the collection

CONCIERGE is DELFI's turnkey service: we collect garments, digitize them and manage the process from start to finish. It suits brands that want to delegate the operation of a large collection; logistics coverage is confirmed by location.

In CO-MANAGED, we train your team to photograph each garment following DELFI's guide, upload it to the platform and build looks. Your team selects models, poses and settings from the available options. DELFI reviews preproduction: if issues are found, it explains what to correct; your team adjusts and DELFI revalidates before authorizing and running production.

This review catches errors before they multiply across the collection, reducing rework, costs and delays. CO-MANAGED works remotely, including in Argentina, Colombia, Mexico and Chile. Quotes depend on the mode and collection; for photography, you pay for approved photos, not generated ones.

Compare CONCIERGE and CO-MANAGED

From preparation to delivery

1. Define the scope: SKUs, variants, views, talent and formats.
2. Prepare the collection: DELFI in CONCIERGE; your trained team in CO-MANAGED.
3. Review before production: DELFI checks materials, looks and configuration. In CO-MANAGED, your team makes any requested adjustments and DELFI revalidates.
4. DELFI authorizes and produces: we control the start of production in both modes.
5. Review and receive: DELFI checks results; your brand approves the final photos organized by SKU.

When compute time starts

A single photo takes 1–2 hours of compute time because of the non-generative methods that complement generative AI. Photos are processed in parallel: 100 photos processed at once take approximately 1–2 hours of compute time for the batch. That time starts after preproduction approval; training, preparation, review, corrections and delivery are scheduled separately.

What paying for approved photos means

You pay for approved photos, not generated photos. Internal attempts do not each become a billable photo. Deliverable counts, revisions and any video work must be defined in the scope; a commercial headline does not replace those details.

How to start before committing the entire catalog

The minimum is 50 SKUs. The first selection should represent the collection’s actual difficulty, not just its easiest products. Before expanding, check that your team can approve against clear criteria, identify each file and publish without rebuilding production internally.

Choose CONCIERGE to delegate the operation from start to finish. Choose CO-MANAGED if your team wants more autonomy in preparing the collection while retaining DELFI validation and production.

Real production example: DELFI × Liverpool

The following material was produced by DELFI for Liverpool. It illustrates visual direction and deliverables, not measured sales results or a comparison against the original garment.

Explore the source case and more examples

Define the talent too

DELFI connects proprietary-IP virtual models with registered proprietary intellectual property and licensed digital clones of real celebrities: digital versions of real human models for agreed uses. The choice responds to the collection’s audience and commercial objective. A license does not imply exclusivity or unlimited permissions; talent does not replace garment review.

What to agree with DELFI

• Collection from 50 SKUs and variants:
• Selected mode and preparation responsibilities:
• Location; confirm logistics for CONCIERGE:
• Virtual model or authorized human version:
• Direction and formats:
• Photos, video and revisions:
• Schedule, owner and delivery:

Continue reading

• Virtual models vs digital human models for fashion: what brands need to know
• How to scope a quote for AI photos and videos of a fashion collection
• Proprietary IP virtual models: what your fashion brand commissions

Your next collection

Talent gives the collection identity and connection. DELFI turns it into content designed to sell, supported by a proven sales track record and managed production.

What product do you want to promote, and what does its shopper need to see? Use that answer to agree the talent, usage and production scope.