*Cover image: production by DELFI for Falabella.*

These four images are part of the production examples DELFI presents for Falabella on its Home and ecommerce photography sublanding. They show fashion and footwear outputs with AI virtual models across different frames.

## The product within a composition

One image shows a model on a sofa with footwear visible within the scene. That frame helps examine the relationship between pose, clothing and product. The other images extend the available deliverable selection for exploring the case’s visual direction.

An editorial scene can provide brand context; an ecommerce product page may need additional views and a different crop. The case does not imply that every photo is interchangeable across all destinations.

## Useful questions for a footwear brief

- Is the product recognizable at mobile product-page size?
- Does the pose reveal the attributes a shopper needs?
- Is there a sufficient view of materials and finishing?
- Which information needs a supporting photo?

These are criteria for reading the material, not findings from a sales test. Color, dimensions and detail accuracy should be assessed against the project’s physical references.

## Scope of this published case

The page shows four real assets attributed to Falabella in DELFI’s sources. It does not report investment, conversion improvement, delivery timing or total project volume. Those measurements are not documented for this article and cannot be inferred from images.

## Applying the approach to another collection

A new project starts with its own SKUs, garments and brand decisions. DELFI manages visual direction, AI virtual models, production and human quality control. The current **50-SKU** minimum is a general service condition, not a figure attributed to Falabella.

The selection below links to the source case so you can review the complete images.

[delfi-case-start-falabella]: #

## Real production example: DELFI × Falabella

The following material was produced by DELFI for Falabella. It illustrates visual direction and deliverables, not measured sales results or a comparison against the original garment.

![Falabella × DELFI — real fashion production, example 1](https://d2lm0dn2376kc3.cloudfront.net/IMG_20260113_WA_0001_70f8349028.jpg)

![Falabella × DELFI — real fashion production, example 2](https://d2lm0dn2376kc3.cloudfront.net/IMG_20260113_WA_0000_2c4b22d9f1.jpg)

![Falabella × DELFI — real fashion production, example 3](https://d2lm0dn2376kc3.cloudfront.net/IMG_20260113_WA_0003_93d954d1c7.jpg)

![Falabella × DELFI — real fashion production, example 4](https://d2lm0dn2376kc3.cloudfront.net/IMG_20260113_WA_0004_2cf7149fd0.jpg)

[Explore the source case and more examples](https://delfiplus.com/en#cases)

[delfi-case-end-falabella]: #

## From the case to your brief
- Footwear attribute that must be readable:
- Relationship between pose, look and product:
- Main view and complementary detail:
- Category and mobile crop:
- Physical review reference:
- Your own brand direction:

Use the case's questions, not a copy of Falabella's identity.

## Continue reading

- [AI footwear and accessory photos for ecommerce with virtual models](https://delfiplus.com/en/articles/ai-footwear-accessories-ecommerce-photos-virtual-models)
- [AI fashion photography in Chile for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-chile-ecommerce)

## Your next collection

These Falabella assets show DELFI’s virtual talent applied to product and brand. Commercial intent informs visual choices, but a sales improvement needs its own measurement.

What product do you want to promote, and what does its shopper need to see? Use that answer to agree the talent, usage and production scope.

Foto IA con Modelo IA para el E-Commerce del cliente Falabella retail

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Four real DELFI assets for Falabella show virtual talent and product direction, without inferring sales from images.

DELFI × Falabella: fashion and footwear photos with AI models

*Cover image: production by DELFI for Liverpool.*

This selection brings together four photos DELFI produced for Liverpool, featured in its Home and ecommerce photography cases. It shows concrete deliverables from an AI virtual model production rather than describing a hypothetical project.

## What the images show

The selection includes a model seated by the sea, a dress in a harbor setting, a printed garment against a light wall and an urban scene featuring a shirt. Compositions and products change, while each photo shows a relationship between styling, model and setting.

The seated image shows how a pose arranges several garments within one look. In the printed garment image, pattern and silhouette become prominent. These observations describe visible material; they do not replace a technical comparison against original garments.

## How another brand can use this reference

The case supports a specific discussion about visual direction: how much of the frame the product occupies, how a look is built and which context supports a collection. A new brief can use those questions without copying Liverpool’s setting or identity.

## What we are not claiming

This page does not report conversion figures, savings, project timing or the client’s total SKU count. Nor are these four photos presented as the complete collection. They are examples of real output and should be interpreted within that scope.

## Planning your own production

Define the collection, views and publishing uses before choosing an aesthetic. For new collections, DELFI offers CONCIERGE starting with physical garments and CO-MANAGED with client preparation. DELFI reviews preproduction and produces in both modes. The current starting minimum is **50 SKUs**; this is not a figure attributed to the Liverpool project.

The gallery linked below remains aligned with the current assets in Home and sublandings.

In CO-MANAGED, DELFI trains your team to digitize, upload and define styling. Your team addresses the adjustments identified in preproduction; DELFI revalidates before authorizing and producing. [Compare CONCIERGE and CO-MANAGED](https://delfiplus.com/en/como-funciona-delfi#modalidades)
[delfi-case-start-liverpool]: #

## Real production example: DELFI × Liverpool

The following material was produced by DELFI for Liverpool. It illustrates visual direction and deliverables, not measured sales results or a comparison against the original garment.

![Liverpool × DELFI — real fashion production, example 1](https://d2lm0dn2376kc3.cloudfront.net/LIVERPOOLC_6b4e103168.jpg)

![Liverpool × DELFI — real fashion production, example 2](https://d2lm0dn2376kc3.cloudfront.net/LIVERPOOLD_2132ad9a98.jpg)

![Liverpool × DELFI — real fashion production, example 3](https://d2lm0dn2376kc3.cloudfront.net/LIVERPOOLA_73e88985f9.jpg)

![Liverpool × DELFI — real fashion production, example 4](https://d2lm0dn2376kc3.cloudfront.net/LIVERPOOLB_10c4c81ffc.jpg)

[Explore the source case and more examples](https://delfiplus.com/en#cases)

[delfi-case-end-liverpool]: #

## Liverpool kidswear and editorial production

The case also includes two kidswear pieces and two editorial videos produced by DELFI for Liverpool. They are presented as real deliverables, not evidence of commercial performance.

- [Watch kidswear production video 1](https://d2lm0dn2376kc3.cloudfront.net/Video_03_16_9_compress75_c46e38fcb5.mp4)
- [Watch kidswear production video 2](https://d2lm0dn2376kc3.cloudfront.net/Video_04_16_9_compress75_ec374fccc5.mp4)
- [Watch editorial video 1](https://d2lm0dn2376kc3.cloudfront.net/Delfi_HD_final_compress75_04e8f8691c.mp4)
- [Watch editorial video 2](https://d2lm0dn2376kc3.cloudfront.net/Martin_Final_HD_compress75_4a32099e04.mp4)

The kidswear pieces show continuity between garment, model proportion and scene. The editorial videos extend visual direction through motion without replacing product review.

## Reading the Liverpool production
- Featured scene and product:
- Pose or framing decision:
- Information supplied by the photograph:
- Movement added by the video:
- Adult or kidswear category:
- Adaptation needed for your brand:

Examples support a discussion of direction; they do not demonstrate sales or total project volume.

## Continue reading

- [How to prepare a brief for an AI fashion campaign](https://delfiplus.com/en/articles/ai-fashion-editorial-campaign-production-brief)
- [AI fashion photography in Mexico for ecommerce](https://delfiplus.com/en/articles/ai-fashion-photography-mexico-ecommerce)
- [DELFI × Ripley: campaign, ecommerce and video with virtual models](https://delfiplus.com/en/articles/ripley-case-ai-campaign-ecommerce-video)

## Your next collection

Liverpool’s production shows DELFI virtual talent across scenes and garments. Its visual value can be analyzed; commercial impact requires specific evidence beyond the portfolio.

What product do you want to promote, and what does its shopper need to see? Use that answer to agree the talent, usage and production scope.

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Real DELFI photography and video for Liverpool: virtual talent and visual direction, not inferred sales data.

DELFI × Liverpool: fashion production with AI virtual models

*Cover image: production by DELFI for Liverpool.*

An AI fashion campaign starts with a brand decision, not a list of effects. The brief should connect collection, audience, concept and content uses. DELFI can coordinate visual direction, garments, virtual models, production and human quality control within the agreed scope.

## Define what the collection should communicate

Explain the central idea, featured products and usage context. A reference is more useful when it identifies what matters: lighting, contrast, attitude or composition. Avoid asking to copy another campaign or confusing inspiration references with usage permission.

## Separate fixed requirements from exploration

Fixed requirements may include garment color, proportions, logos and brand tone. Settings, poses and narrative may be open to exploration. Defining that boundary supports experimentation without turning every attempt into a debate about collection identity.

## Agree on the deliverable set

- Main campaign photos and supporting assets.
- Products and looks that must be represented.
- Any included videos.
- Ecommerce, social and other destination formats.
- Approval criteria and the responsible person.

A campaign and catalog can share visual direction while serving different purposes. A catalog explains individual SKUs; a campaign may prioritize a narrative idea. Do not assume one image covers both uses without adaptation.

## Validate direction before expanding

Review concept, product and consistency across the set, not just one favorite image. Record decisions so later deliverables follow a shared approach. DELFI starts from a minimum of **50 SKUs**; editorial scope, looks and assets are agreed for each collection.

Published examples let you observe brand direction applied to real deliverables. They are not advertising-performance studies or promises of sales.

[delfi-case-start-liverpool]: #

## Real production example: DELFI × Liverpool

The following material was produced by DELFI for Liverpool. It illustrates visual direction and deliverables, not measured sales results or a comparison against the original garment.

![Liverpool × DELFI — real fashion production, example 1](https://d2lm0dn2376kc3.cloudfront.net/LIVERPOOLC_6b4e103168.jpg)

![Liverpool × DELFI — real fashion production, example 2](https://d2lm0dn2376kc3.cloudfront.net/LIVERPOOLD_2132ad9a98.jpg)

[Explore the source case and more examples](https://delfiplus.com/en#cases)

[delfi-case-end-liverpool]: #

## Define the talent too

DELFI connects proprietary-IP virtual models with **registered proprietary intellectual property** and licensed digital clones of real celebrities: **digital versions of real human models** for agreed uses. The choice responds to the collection’s audience and commercial objective. A license does not imply exclusivity or unlimited permissions; talent does not replace garment review.

## Your campaign brief
- Collection and audience:
- Main idea and featured products:
- Reference lighting, attitude and composition:
- Fixed garment and brand rules:
- Included photos, videos and channels:
- Approval owner and date:

## Continue reading

- [AI catalog, concept and campaign images: differences and uses](https://delfiplus.com/en/articles/catalogue-concept-campaign-ai-visual-universe)
- [Visual bible template for AI fashion photos and video](https://delfiplus.com/en/articles/visual-bible-ai-photos-videos-fashion-brand)

## Your next collection

DELFI starts a brief with what the collection needs to sell. Talent, concept and formats should answer that objective, rather than simply add images.

What product do you want to promote, and what does its shopper need to see? Use that answer to agree the talent, usage and production scope.

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Connect product, audience, AI virtual talent and deliverables in a fashion campaign brief designed to support sales.

How to prepare a brief for an AI fashion campaign

*Cover image: production by DELFI for Falabella.*

Footwear and accessory photos with AI models must show the product clearly enough for its commercial use. A model adds context and scale but does not replace the detail views a product page needs. DELFI coordinates visual production from physical products and agrees the image set by SKU.

## Combine context with detail

An on-model photo places the product within a look. A closer view can explain texture, soles, hardware or finishing. Define the question each photo answers before production; several similar poses do not necessarily add information.

## What to check in footwear

- Toe shape and the proportions of the sole and upper.
- Laces, seams, logos and panels of different materials.
- Design consistency between both shoes when shown together.
- Apparent size and positioning on the body or within the scene.

For accessories, review fastenings, handles, straps, pockets and how the product is held. Do not infer real capacity or dimensions from image appearance alone.

## Delivery designed for a catalog

Identify variant and color, agree file proportions and test mobile crops. Reserve more editorial compositions for uses where atmosphere is relevant; the main product page should make the item easy to understand.

## DELFI’s role

DELFI combines AI virtual models, visual direction and human review to produce final photos. Your team validates product correspondence and brand identity. Production starts from **50 SKUs**, with view counts defined in the proposal.

The client examples accompanying this guide show different framing and styling decisions. They are real visual outputs, not proof by themselves of dimensional accuracy or sales results.

[delfi-case-start-falabella]: #

## Real production example: DELFI × Falabella

The following material was produced by DELFI for Falabella. It illustrates visual direction and deliverables, not measured sales results or a comparison against the original garment.

![Falabella × DELFI — real fashion production, example 1](https://d2lm0dn2376kc3.cloudfront.net/IMG_20260113_WA_0001_70f8349028.jpg)

![Falabella × DELFI — real fashion production, example 2](https://d2lm0dn2376kc3.cloudfront.net/IMG_20260113_WA_0000_2c4b22d9f1.jpg)

[Explore the source case and more examples](https://delfiplus.com/en#cases)

[delfi-case-end-falabella]: #

[delfi-case-start-topper]: #

## Real production example: DELFI × Topper

The following material was produced by DELFI for Topper. It illustrates visual direction and deliverables, not measured sales results or a comparison against the original garment.

![Topper × DELFI — real fashion production, example 1](https://d2lm0dn2376kc3.cloudfront.net/TOPPERA_A_compress75_c4ca39c72f.jpg)

[Explore the source case and more examples](https://delfiplus.com/en#cases)

[delfi-case-end-topper]: #

## Define the talent too

DELFI connects proprietary-IP virtual models with **registered proprietary intellectual property** and licensed digital clones of real celebrities: **digital versions of real human models** for agreed uses. The choice responds to the collection’s audience and commercial objective. A license does not imply exclusivity or unlimited permissions; talent does not replace garment review.

## One buying question per view
- Product and variant:
- Question: material, sole, closure, scale or use.
- Required view: profile, detail or look.
- Design and finish reference:
- Mobile crop:
- Technical data supplied by the brand:

Before requesting another pose, check for a missing detail view.

## Continue reading

- [AI Photos for Fashion E-commerce: A Premium Guide for Brands That Need On-Brand Scale](https://delfiplus.com/en/articles/ai-photos-fashion-ecommerce-premium-guide)
- [How to approve AI fashion photos and videos: fabric, fit and detail](https://delfiplus.com/en/articles/approval-criteria-ai-fashion-photos-videos)
- [On-Model, Ghost Mannequin, or Product Only: Which Format Works Best for Each Garment](https://delfiplus.com/en/articles/on-model-ghost-mannequin-product-only-best-by-garment)

## Your next collection

DELFI puts virtual talent at the product’s service. For footwear and accessories, a pose should clarify scale, shape and use without replacing detail views.

What product do you want to promote, and what does its shopper need to see? Use that answer to agree the talent, usage and production scope.

Use AI virtual talent to show materials, scale and use in footwear and accessories photography for online shopping.

AI footwear and accessory photos for ecommerce with virtual models

*Cover image: production by DELFI for Falabella.*

To quote AI photos and videos for a collection, define products, deliverables and responsibilities. SKU count is the starting point, not the entire budget. The same collection may need simple catalog views, multiple angles, campaign assets or video, each with a different scope.

## Information to prepare

1. **Mode and collection:** CONCIERGE or CO-MANAGED; number of SKUs, categories and variants.
2. **Garments:** location, availability and existing references.
3. **Photos:** views per SKU, backgrounds and models required.
4. **Videos:** products included, purpose, duration and adaptations.
5. **Destinations:** store, marketplace, campaign or social media, with their formats.
6. **Validation:** approver, criteria and review schedule.

State any launch date and priority products. Producing everything together differs from batch delivery for a commercial calendar.

## How to compare two proposals

Compare final photos and useful versions, not generation attempts. Check preparation, editing, quality control, corrections and file organization. If something is not described, clarify it rather than assuming it is included.

Separate external fees from the hours your team must still contribute. A quote with less production included may require more internal coordination or editing; include that in the evaluation.

## DELFI’s minimum and working model

The minimum is **50 SKUs**. Quotes depend on the service mode and collection. CONCIERGE includes collection, digitization and end-to-end management, subject to logistics confirmation. In CO-MANAGED, we train the client's team, which digitizes, uploads and defines styling; DELFI validates preproduction and produces. For photography, you pay for approved photos, not generated ones. Video scope is agreed separately in the proposal.

We do not state a universal rate or guaranteed delivery date here: both depend on the confirmed collection and scope. Visual cases help evaluate style and deliverable types, not infer your project’s price.

## Compute time after preproduction approval

A single photo takes 1–2 hours of compute time because of the non-generative methods that complement generative AI. Photos are processed in parallel: 100 photos processed at once take approximately 1–2 hours of compute time for the batch. That time starts after preproduction approval; training, preparation, review, corrections and delivery are scheduled separately.

## A short starting brief

“We have a 50-SKU collection, garments available at a defined location, three desired views per product and a selection requiring video. We want batch delivery and have one person consolidating approvals.” This is an example brief; adapt every detail to your actual requirements.

[delfi-case-start-falabella]: #

## Real production example: DELFI × Falabella

The following material was produced by DELFI for Falabella. It illustrates visual direction and deliverables, not measured sales results or a comparison against the original garment.

![Falabella × DELFI — real fashion production, example 1](https://d2lm0dn2376kc3.cloudfront.net/IMG_20260113_WA_0001_70f8349028.jpg)

[Explore the source case and more examples](https://delfiplus.com/en#cases)

[delfi-case-end-falabella]: #

## Define the talent too

DELFI connects proprietary-IP virtual models with **registered proprietary intellectual property** and licensed digital clones of real celebrities: **digital versions of real human models** for agreed uses. The choice responds to the collection’s audience and commercial objective. A license does not imply exclusivity or unlimited permissions; talent does not replace garment review.

## Proposal brief
- Mode and preparation responsibilities:
- Number of SKUs, categories and variants:
- Garment location and availability:
- Views per product:
- Products that need video:
- Channels and formats:
- Priorities, approver and schedule:

Separate included work, extras and in-house tasks before comparing quotes.

## Continue reading

- [Generic AI vs premium fashion production: comparing real costs](https://delfiplus.com/en/articles/generic-ai-vs-premium-fashion-solution-justify-investment)
- [CONCIERGE and CO-MANAGED: how DELFI works](https://delfiplus.com/en/articles/delfi-concierge-service-ai-visual-production)

## Your next collection

A DELFI proposal should connect sales goals with virtual talent and production. Separate identity usage from deliverables, revisions and responsibilities retained by the brand.

What product do you want to promote, and what does its shopper need to see? Use that answer to agree the talent, usage and production scope.

Scope virtual talent, rights, fashion photos and videos by commercial objective, SKUs, review and delivery.

How to scope a quote for AI photos and videos of a fashion collection

*Cover image: production by DELFI for Liverpool.*

Outsourcing AI product videos means commissioning a result, not just access to a generator. For a fashion brand, the work includes interpreting the garment, directing movement, reviewing continuity and delivering useful files for the agreed channels. DELFI handles production and human review; preparation is assigned according to CONCIERGE or CO-MANAGED.

In CO-MANAGED, DELFI trains your team to digitize, upload and define styling. Your team addresses the adjustments identified in preproduction; DELFI revalidates before authorizing and producing. [Compare CONCIERGE and CO-MANAGED](https://delfiplus.com/en/como-funciona-delfi#modalidades)

## Define the purpose of motion

A video can show drape, volume, texture or a usage detail. Choose one main purpose per piece. If a setting or transition overshadows the product, the video may be attractive but less useful on an ecommerce product page.

## What the request should contain

Include SKU, variant, channel, orientation, intended duration and priority attribute. Specify whether you need a silent version, embedded text or adaptations for different destinations. Duration and formats are quoted per project; do not assume every video includes every variant.

## Review more than the opening frame

Compare the garment throughout the sequence. Watch seams, laces, prints and proportions that may change during movement. Review opening and closing frames, scene continuity and mobile crops.

Record file, exact time, issue and reference. Feedback with a timestamp and attribute is more actionable than saying the movement looks strange.

## Delivery and responsibilities

DELFI produces and reviews; your brand validates visual identity and commercial use. Agree whether delivery includes files by SKU, channel variants and revisions. Publishing to a store or marketplace is a separate task that must be assigned explicitly.

The minimum is **50 SKUs**. Paying for approved photos is a photography condition: video requires a specific scope and proposal, rather than automatically extending the Home’s photo headline.

The examples below link to real client work and show two approaches to products in motion. They are not presented as evidence of a conversion improvement.

[delfi-case-start-topper]: #

## Real production example: DELFI × Topper

The following material was produced by DELFI for Topper. It illustrates visual direction and deliverables, not measured sales results or a comparison against the original garment.

[Watch the video produced for Topper](https://delfiplus.com/en/video-ecommerce-ia-para-marcas-de-ropa#ejemplos)

[Explore the source case and more examples](https://delfiplus.com/en/video-ecommerce-ia-para-marcas-de-ropa#ejemplos)

[delfi-case-end-topper]: #

[delfi-case-start-ripley]: #

## Real production example: DELFI × Ripley

The following material was produced by DELFI for Ripley. It illustrates visual direction and deliverables, not measured sales results or a comparison against the original garment.

[Watch the video produced for Ripley](https://delfiplus.com/en/video-ecommerce-ia-para-marcas-de-ropa#ejemplos)

[Explore the source case and more examples](https://delfiplus.com/en/video-ecommerce-ia-para-marcas-de-ropa#ejemplos)

[delfi-case-end-ripley]: #

## Agreed video delivery
- Base photo, SKU and variant:
- Contracted asset and adaptations:
- Duration and ratio:
- Base-photo and video costs separately:
- Review and owner:
- Final files and publishing task:

Identify what DELFI produces and what your team still does.

## Continue reading

- [AI Videos for Fashion E-commerce: How to Produce Premium Assets Without Losing Consistency](https://delfiplus.com/en/articles/ai-videos-fashion-ecommerce-premium-assets)
- [How to scope a quote for AI photos and videos of a fashion collection](https://delfiplus.com/en/articles/quote-ai-photos-videos-fashion-collection-production)

## Your next collection

Outsourcing video to DELFI connects talent and production with shoppers’ needs. Agree identity, uses and the information added by movement, not only the video count.

What product do you want to promote, and what does its shopper need to see? Use that answer to agree the talent, usage and production scope.

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Delegate virtual-talent videos with product, acting, permissions and review aligned to your brand’s commercial goal.

How to outsource AI product videos for fashion ecommerce

*Cover image: production by DELFI for Topper.*

AI product clips can combine scripting assistance, your own recording or delegated production. The decision is what your garment needs to show and who takes responsibility for producing, reviewing and delivering the video.

## Assistance is not complete production

Mercado Libre publishes Argentine guidance on AI-assisted clips. Review the workflow available in your account; script assistance does not mean the platform produces the entire asset. [Official Argentine guide](https://vendedores.mercadolibre.com.ar/nota/como-crear-clips-con-ayuda-de-ia?guideKeyId=GE78&moduleKeyId=MO354).

## Define what movement should explain

Identify SKU, variant and listing. Choose the main attribute: drape, volume, texture, closure or use. Agree on framing, duration, text, audio and orientation before production. A generic campaign is not automatically a product demonstration.

## Validate country, account and current requirements

Check help pages and your listing options for permitted formats, AI-content identification and message or link restrictions. Do not extend Argentine guidance to Mexico or Brazil. [Argentine Clips help](https://www.mercadolibre.com.ar/ayuda/25644).

## Review the full sequence

Compare color, print, logos and proportions throughout movement. The first frame and crop must keep the product readable. Record errors with file, exact timestamp and reference.

DELFI coordinates production and human review in CONCIERGE or CO-MANAGED, depending on who prepares the garments and references. Video quantities, adaptations, logistics and revisions are agreed per project, with a commercial minimum of **50 SKUs**. Receiving files does not mean automatic publication or guarantee acceptance by Mercado Libre.

In CO-MANAGED, DELFI trains your team to digitize, upload and define styling. Your team addresses the adjustments identified in preproduction; DELFI revalidates before authorizing and producing. [Compare CONCIERGE and CO-MANAGED](https://delfiplus.com/en/como-funciona-delfi#modalidades)

## Clip ready for review
- Country, account, listing and SKU:
- Current requirement and official link:
- Attribute demonstrated by movement:
- Format, audio and text:
- Required AI identification:
- Upload and validation owner:

Do not extend Argentine guidance to Brazil or Mexico without checking the account's rules.

## Continue reading

- [How to outsource AI product videos for fashion ecommerce](https://delfiplus.com/en/articles/outsource-ai-product-videos-fashion-ecommerce)
- [AI photos for marketplaces versus owned ecommerce: what changes](https://delfiplus.com/en/articles/ai-photos-marketplaces-vs-owned-ecommerce)

## Your next collection

A DELFI clip should answer a shopper’s question. Production and platform acceptance are separate steps; commercial intent does not eliminate a requirements review.

What product do you want to promote, and what does its shopper need to see? Use that answer to agree the talent, usage and production scope.

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Define AI virtual-talent product clips through purchase intent, movement and review without guaranteeing Mercado Libre acceptance.

How to create Mercado Libre or MELI clips with AI

*Cover image: production by DELFI for Topper.*

To create an AI childrenswear catalog, define the collection, the age category represented by the virtual model, views per SKU and garment review criteria. DELFI offers CONCIERGE to handle physical garments too, and CO-MANAGED for your team to digitize, upload and define styling after training. DELFI validates preproduction and produces the images in both modes.

## Let the product and category lead

A baby, kids or junior collection should not use one model proportion for every category. Agree on appropriate representation and poses that make the garment readable. Styling should support the product rather than conceal it with accessories or change its intended use.

## Prepare a brief by SKU

- Category and reference size of the garment.
- Front, back and details that must be shown.
- Color, print, fastenings and finishing that must be preserved.
- Brand styling and background references.
- Formats for product pages, categories and any campaign.

Production can start from **50 SKUs**. For a small collection, confirm how to group products without losing a coherent visual direction.

## What to review in an AI kidswear image

Check lengths, sleeve position, volume and garment-to-model proportions. Compare prints and finishing with the physical product. Do not approve an appealing scene if the clothing itself is difficult to understand.

A visual representation does not replace a size chart or certify fit on a real person. Product pages still need brand-provided measurements and composition.

## Deliverables and validation

Agree on view counts, file names, formats and the approver. DELFI production includes human quality control; your team validates brand suitability. For photography, you pay for approved photos, not generated photos.

The linked kidswear examples show styling and garment presentation. They are not a conversion promise or a substitute for reviewing your own collection.

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## Real production example: DELFI × Topper

The following material was produced by DELFI for Topper. It illustrates visual direction and deliverables, not measured sales results or a comparison against the original garment.

![Topper × DELFI — real fashion production, example 1](https://d2lm0dn2376kc3.cloudfront.net/ninos5_db43b9d3db.jpg)

![Topper × DELFI — real fashion production, example 2](https://d2lm0dn2376kc3.cloudfront.net/ninos6_6c699e2239.jpg)

![Topper × DELFI — real fashion production, example 3](https://d2lm0dn2376kc3.cloudfront.net/ninos2_80d5e400d9.jpg)

[Explore the source case and more examples](https://delfiplus.com/en/fotografia-ecommerce-ia-para-ropa-infantil#ejemplos)

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## Kidswear review by SKU
- Age category and reference garment:
- Length, volume and proportions:
- Front, back and detail:
- Print and finishes:
- Pose that keeps the product readable:
- Supplied size and technical data:

Separate the scene's charm from product fidelity.

## Continue reading

- [DELFI × Topper: visual production with AI virtual models](https://delfiplus.com/en/articles/topper-case-visual-production-ai-virtual-models)
- [How to approve AI fashion photos and videos: fabric, fit and detail](https://delfiplus.com/en/articles/approval-criteria-ai-fashion-photos-videos)

## Your next collection

DELFI uses proprietary-IP virtual talent for children’s collections. Personality supports the product but never replaces review of scale, represented age and garment fit.

What product do you want to promote, and what does its shopper need to see? Use that answer to agree the talent, usage and production scope.

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Produce kidswear catalogues with proprietary virtual talent, appropriate proportions and views that help shoppers understand the garment.

How to create a kidswear catalog with AI child models

*Cover image: production by DELFI for Topper.*

An ecommerce director should not evaluate AI photos as a creative novelty. They should evaluate them as an operational improvement: more speed, lower hidden cost, better publishable quality and stronger consistency between catalogue and campaign.

## What to check before deciding

1. How many approved assets are delivered per batch.
2. How many internal hours each batch consumes.
3. How faithful the real garment remains.
4. How errors are corrected and feedback is learned from.
5. What final formats the team receives.

To prepare a representative learning sample, read [AI Fashion Photo Pilot: How to Choose 10 SKUs That Actually Teach You Something](https://delfiplus.com/en/articles/ai-fashion-photo-pilot-choose-first-skus).

## Virtual talent and commercial intent

DELFI’s business criterion is not generated volume. Ecommerce leaders should connect virtual talent, approved assets and sales metrics while distinguishing evidence from promises.

DELFI is an AI virtual talent agency focused on online sales. Proprietary virtual models and licensed celebrity digital clones connect with physical garments, visual direction, production and human review.

## How to make it practical

As a management rule, document every learning. A mature AI production does not depend on one inspired person, but on visible rules the team can reuse. Approvals, rejections, metrics and well-written comments are the system's quiet fuel.

## Practical rule

The KPI is not how many images AI generates. The KPI is how many correct assets reach publication with less internal effort.

## A decision record for moving forward

For each trial, record requested files, approved files, unresolved defects, your team’s hours and delivered formats. Separate fidelity defects from direction preferences. Move forward with the batch when each outstanding item has an owner and a validation method.

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## An ecommerce director’s review path

Follow one SKU from reference to intended publication. First check variant and construction, then the complete set of views and consistency with the catalog. Next evaluate whether casting and acting sustain brand direction.

Hypothetical example: an approved front view and a side view use different garment lengths. Record the rejection with the exact file identifier and the reference demonstrating the difference. “Review trousers” does not identify an executable correction.

Before closing, distinguish approved assets, missing evidence and decisions awaiting marketing. [Writing actionable feedback](https://delfiplus.com/en/articles/useful-feedback-ai-fashion-photos).

## Related service

[Explore DELFI's production modes](https://delfiplus.com/en/fotografia-ecommerce-ia-para-marcas-de-ropa)

## Next useful read

[How to Evaluate an AI Fashion Photo: What to Check Beyond “It Looks Nice”](https://delfiplus.com/en/articles/how-to-evaluate-ai-fashion-photo-beyond-pretty)

## Evaluate your collection with DELFI

[Book a call about your collection](https://calendly.com/ezedamico/delfi-fashionable-ai-en?utm_source=delfiplus&utm_medium=website&utm_campaign=agenda_web&utm_content=article_checklist-ecommerce-directors-evaluating-ai-photos_footer_en)

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Evaluate talent, rights, product, operations and commercial evidence in an AI fashion content proposal.

Checklist for ecommerce directors evaluating AI photos

*Cover image: production by DELFI for Topper.*

Moving from traditional shoots to AI production does not require abandoning the entire operation at once. A useful transition identifies what can be delegated, what should remain and how to protect the launch while validating a new workflow.

## CONCIERGE or CO-MANAGED: who prepares the collection

**CONCIERGE** is DELFI's turnkey service: we collect garments, digitize them and manage the process from start to finish. It suits brands that want to delegate the operation of a large collection; logistics coverage is confirmed by location.

In **CO-MANAGED**, we train your team to photograph each garment following DELFI's guide, upload it to the platform and build looks. Your team selects models, poses and settings from the available options. DELFI reviews preproduction: if issues are found, it explains what to correct; your team adjusts and DELFI revalidates before authorizing and running production.

This review catches errors before they multiply across the collection, reducing rework, costs and delays. CO-MANAGED works remotely, including in Argentina, Colombia, Mexico and Chile. Quotes depend on the mode and collection; for photography, you pay for approved photos, not generated ones.

[Compare CONCIERGE and CO-MANAGED](https://delfiplus.com/en/como-funciona-delfi#modalidades)

## Separate uses, not just technologies

Catalog photos, campaigns with a real person and physical fit tests solve different needs. Visual production does not automatically replace measurements, product tests or image-use permissions.

## Use current catalog references

Select representative garments, including difficult ones. Record lighting, model, styling, background and fixed attributes. DELFI works from **50 SKUs**; an internal review sample is distinct from contracted commercial scope.

## Assess before expanding

Compare approved files, product fidelity, observed timelines and team hours. Document errors and changes of criteria. A first-draft date is not a finished-catalog date.

## Preserve launch coverage

Define who covers unresolved products and which photographs need another modality. Expand when the brand can review against clear criteria and publish without rebuilding the delivery.

DELFI coordinates garments, direction and human review with virtual models or authorized human digital versions. The brand retains identity and approval decisions. The goal is a verifiable transition, not replacing shoots where they still add necessary value.

## Transition plan
- Category and current production:
- What can be delegated:
- What still needs a shoot or physical test:
- Comparison reference:
- Owner and condition to expand:
- Backup coverage for a missing asset:

Do not leave a launch without images while assessing the new workflow.

## Continue reading

- [How to choose 50 SKUs for your first AI photo production](https://delfiplus.com/en/articles/choose-10-skus-ai-photo-pilot-fashion)
- [AI fashion photos: fully managed agency, software or in-house team?](https://delfiplus.com/en/articles/concierge-ai-agency-vs-self-serve-fashion-tool)

## Your next collection

Moving to DELFI means choosing virtual talent and a sales-oriented production process. Keep effective brand identity and separate image effects from changes in price or stock.

What product do you want to promote, and what does its shopper need to see? Use that answer to agree the talent, usage and production scope.

Introduce AI virtual talent into your catalogue while protecting products, rights, continuity and commercial measurement.

How to migrate from traditional shoots to DELFI without breaking the catalogue

DELFI guides to AI fashion photography, ecommerce and product fidelity: workflows, case studies and criteria for visual production.

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